Wills
A Huckberry brand,start to launch
Creative direction across the whole brand, through to a successful product launch.
Creative direction across the whole brand, through to a successful product launch.
Wills is a Huckberry sub-brand. I oversaw every part of it.
Identity, art direction, the imagery, the launch page. One hand on the whole thing is the only way a small brand reads as a real one.
A brand small enough to move fast and specific enough to be worth naming.
Everything above, pointed at one page and one button.
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