Upstate
Linens for theoutdoorsman'sindoor life
A Huckberry sub-brand. Identity, packaging, photography, and launch.
A Huckberry sub-brand. Identity, packaging, photography, and launch.
Even the manliest of men have to dry off once they are done rolling around in the mud. Just try and bushcraft yourself a towel without getting a rash. You cannot.
Upstate makes high end linens and bedding for the outdoorsman's indoor dwelling quarters.
They came at me with a product. I came at them with packaging.
The product is a towel. The box had to make it feel like a thing you keep.
They came at me with some budget. I came at them with art directing a photoshoot and a launch that worked.
