Low Bar
Low Bar / Oakland / Brand identity

Low Bar

Brand identity for Oakland’s upscale dive. Killer cocktails, Chef Matt’s Mexican food, and a high-class attitude about all of it.

Client
Low Bar, Oakland
Role
Brand Identity & Design
Partners
Daniel & Matt, owners
Years
2018 to 2020
Scope
Identity, menus, neon, signage

The place

Low Bar slings killer cocktails and drool-worthy Mexican eats with a high-class dive bar attitude.

It is the kind of place that makes putting on pants feel good.

Low Bar interior
Neon and signage
Low Bar detail

Come for the food and drinks. Stay for the food and drinks.

Low Bar, Oakland
Low Bar, Oakland

The system

Friendly neighborhood vibes with a refined edge. Bold sans serif, and a design system flexible enough to survive a bar.

From menus to neon, a look that is almost as good as those friggin corn fritters.

Menu system
Menu system
Low Bar print
Low Bar signage
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