Sol Republic Relays Sport Wireless
Sol Republic

Nobody buysheadphones calmly

Creative direction for the Relays Sport Wireless launch.

Role
Creative Director
Client
Sol Republic
Scope
Packaging
Product launch
Years
2015 to 2016

The box doesthe closing.

You are standing in a big box store with about eleven minutes to spare, and there are nine boxes in front of you shouting the same four words at exactly the same volume.

So the job was never "design a nice box." The job was win the eleven minutes. Front panel grabs you from six feet out. Back panel closes you once it is actually in your hands.

Front grabs. Back closes. No third panel required.

Relays Sport Wireless packaging, front
Front.
Relays Sport Wireless packaging, back
Back.
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© 2026 Noah Charnownoahcharnow@gmail.com