Huckberry
The campaigns thattook over the homepage
Design director on Huckberry's seasonal work. Web, social, email, paid, and print.
Design director on Huckberry's seasonal work. Web, social, email, paid, and print.
Cyber Monday two years running. A holiday push that ran from the homepage to the mailbox. And Pappy Day, one bottle, brand turned all the way up.
The VHS glitch and the quiet premium editorial came off the same desk. That range was the job.
Cyber Monday 2020 was the highest-grossing in Huckberry's history.
A VHS and glitch world that looked like late-night TV you actually wanted to watch. I owned it two years running. The second one broke the record.
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ScrollThe holiday push ran everywhere, including a printed gift guide. Same joke from the homepage to the mailbox. The hero was a Porsche 911 at highway speed with a lit Christmas tree strapped to the roof.
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Once a year Huckberry gave away a bottle of Pappy Van Winkle 23 Year. Restrained, premium, editorial. The same hand that did the glitch did this.
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