Google
One playbook,every new store
A flexible system for opening Google retail stores anywhere in the world.
A flexible system for opening Google retail stores anywhere in the world.
When you are a company like Google planning to open retail stores across the globe, you need a consistent system for doing it.
I partnered with a designer and a copywriter to build that system. Keep Google's core identity intact. Let every city feel like it belongs to that city.
Badabing badaboom.
The part of a system that matters is whether it survives contact with a real room.
